Social Media Marketing Course Online

Social Media Marketing Class Overview

• Research, develop and execute a social media strategy
• Research, plan, create and post social media content
• Manage your social media marketing efforts, online reputation, crisis response and social media policies
• How to use Facebook, YouTube, TikTok and Instagram for marketing
• Analyse social media data in order to make informed social media marketing decisions

module 1

Diploma in Social Media Marketing

1. Introduction to Marketing and Social Media Marketing
2. Getting to Know Social Media Platforms
3. Deciphering Your Target Audience
4. Social Media Strategy
5. Optimising Your Social Media Profiles
6. Basic Data Analysis and Reporting
7. Content Creation 101
8. Introduction to Social Media Management

module 2

Intermediate in Social Media Marketing

1. Target Audience Segmenation
2. Social Media Branding
3. Identifying, Setting and Measuring Goals
4. Social Media Auditing and Competitor Research
5. Content Execution and Publishing
6. The Dark Side of Social Media
7. Data-driven Social Media Marketing
8. Advanced Social Media Management

module 3

Advanced in Social Media Marketing

1. Deep Dive Into Using Facebook
2. Facebook Best Practices and Using Messenger
3. Getting the Most Mileage Out of YouTube
4. Exploring Instagram in Detail
5. Get Tweeting With Twitter
6. Taking an Interest in Pinterest
7. Delving Into LinkedIn
8. Using Snapchat and Tiktok for Business

module 4

Proficient in Social Media Marketing

1. Social Media For SMEs And NPOs Part 1
2. Social Media For SMEs And NPOs Part 2
3. SEO and Social Media Part 1
4. SEO and Social Media Part 2
5. Advanced Social Media Management Part 1
6. Advanced Social Media Management Part 2
7. Auditing Your Social Media Part 1
8. Auditing Your Social Media Part 2